The project deliverables include the Arc logo, social media and website design, print applications and floorplan and elevations for visualising décor. Inspired by Mediterranean architecture, the Arc logo encompasses an archway icon in place of the ‘A’ to give the brand an aura of chic elegance and suggest the organic and pristine style of the cocktail bar interior. A minimalist style is consistent throughout the designs, using simple arc shapes and a navy and off-white colour palette to create an effective contrast. Abstract cocktail imagery is featured on print applications and social media to add a quirky and lively element to the brand, suggesting Arc is a fun and exciting place for a night out along the beach.