Zucci
Zucci is a packaging design and branding project for kitchen grater products. The deliverables for the project included a logo design, three separate package designs for three variants of kitchen grater (zesty zester, OG grater and spice grater) and a folded sheet design.



Part of the project was creating innovative designs using only two spot colours per package and utilising overprint fill in Photoshop to generate mesmerising effects. The vibrant colours within the designs correspond with the energetic feel of the brand, which is aimed at young women in their 20s who enjoy making nibble foods and alcoholic drinks. As such, the language used for the grater names and package text include slang words and cheeky phrases. The tri-fold recipe brochure and poster design are featured, which elevates the product’s usability by providing practical recipe ideas for each grater type.